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Case studies / Independent insurance agency
Online leads up from 32 to 488 for an independent insurance agency
32 → 488new contacts from online in 2017
Industry
Insurance, independent agency
Year and type of work
2017 · Marketing work
Challenge
Links ran almost entirely on referrals and outbound. They had HubSpot, but one person ran it without the time to use it, on a default-template website.
Results
Online contacts went from 32 to 488 in 2017, and website visits grew 292%.
What we used
Website redesign, paid media and inbound marketing
32 → 488new contacts from online in 2017
292%more website visits in 2017
4xvisit-to-contact rate, 0.82% to 3.21%
3 monthsto launch the new site
About Links Insurance
Links Insurance is an independent insurance agency. Jason Bataille led the search for a marketing partner.
What we did
- Ran paid campaigns for their most profitable coverages, with dedicated landing pages and conversion tracking.
- Redesigned and launched the website in 3 months with growth-driven design.
- Built inbound assets to keep organic traffic growing and lower cost per lead.
What changed
Paid media converted visits to contacts at 7.79%, and the new site converts 4x better than the old one.