Want results like Next Glass?
Industry
Wine and beer app
Year and type of work
2017 · Marketing work
Challenge
Before launch, Next Glass needed thousands of people to buy, drink and rate wines to train its machine-learning app.
Results
86% of contacts became registered users.
What we used
Paid social and automated email
86%of contacts became users
28%landing page conversion
60%email open rate
19%click-through rate
“We have seen open and click rates that far exceed industry standards with the automated workflows Hüify designed.”George Taylor
Executive Chairman, Next Glass
About Next Glass
Next Glass built an app to create a universal language for wine and beer.
What we did
- Ran Facebook ads aimed at their buyer personas.
- Built email nurturing matched to each user’s stage in the rating process.
- Timed sends from each user’s activity on the platform.
What changed
Email click-through ran 6x the industry average across more than 10,000 sends. 16.7% of website visits became contacts, and the first thank-you email opened at 78.3%.