Industry
Virtual accounting department
Year and type of work
2017 · Marketing work
Challenge
CAP3 wanted its website to explain its core pillars in a personable way and keep visitors on the page.
Results
Visitors stayed longer on pages with video.
What we used
Video production
6videos
1 hourof shooting
Studioquality production
About CAP3
CAP3 is a virtual firm that works as a company’s accounting department, with leadership and a full accounting team.
What we did
- Picked the most articulate team member and agreed talking points in advance.
- Filmed in our studio with a director and a producer.
- Themed each video around one CAP3 pillar and placed it on the matching page.
What changed
Videos were added across the site and its landing pages. CAP3 later brought us back for a revenue enablement assessment and a documented sales process in HubSpot CRM.