Want results like MORRgear?
Industry
Protective sunglasses for outdoor sports
Year and type of work
2017 · Marketing work
Challenge
MORRgear sold only to mountain bikers and wanted to become a lifestyle brand, without knowing which other markets wanted its eyewear.
Results
Found demand well beyond mountain biking, including public service and vocational fields.
What we used
Paid social campaigns and landing pages
4campaigns run at once
24ad variations tested
Newsegments in public service and trades
About MORRgear
MORRgear makes affordable, durable, lightweight protective sunglasses for mountain biking, hiking and skiing.
What we did
- Ran four Facebook campaigns at once, each with six ad variations.
- Sent all traffic to one MORR Explorer landing page.
- Compared cost per click across copy and creative.
What changed
Branding moved from untested assumptions to messaging validated by real buyers.