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Case studies / Construction SaaS company
A third of the budget, a quarter of the team, triple the leads
Industry
Construction software
Year and type of work
2016 to 2017 · Marketing work
Challenge
Heavy marketing spend with low return. The bounce rate had climbed to about 80%, the budget was cut and the team shrank to two.
Results
3x the leads on a third of the budget and a quarter of the team.
What we used
Inbound marketing, growth-driven design and paid search
3xleads
71%more organic blog traffic
20%lower bounce rate
32%lower cost per trial
11–15%click-through on rebuilt branded ads
+3%free trials month over month
“Hüify really changed the way we do business in such a short time. They are more than a marketing agency, they really are there to drive results and growth for your company.”Heather Dueitt
Director of Marketing, NoteVault
About NoteVault
NoteVault is a San Diego construction software company whose daily reporting software offers a free trial.
What we did
- Redesigned the homepage and landing pages, and rewrote CTAs and copy per audience.
- Refreshed top blog posts with SEO and current offers, and gated ebooks.
- Created The State of Construction Management Report: survey, report and webinar.
- Audited AdWords, fixed conversion tracking and shifted to buying-intent keywords.
What changed
Free trials grew 3% month over month and rebuilt branded ads reached an 11 to 15% click-through rate.
From the project
