Want results like Tidal Creek?
Industry
Community-owned health food store
Year and type of work
2017 · Marketing work
Challenge
Tidal Creek wanted more people coming into the co-op.
Results
In-store sales rose 20% during each event.
What we used
Event email campaigns
+20%in-store sales during events
3events a month
5k → 10kcontacts in 12 months
About Tidal Creek
Tidal Creek is a Wilmington, NC health food store owned by its community for over 30 years.
What we did
- Co-hosted events with partners to share costs.
- Sent an announcement and one or two reminders for every event.
- Used email data to predict attendance and sharpen messaging.
What changed
The contact list doubled in a year and events became a regular sales driver.