Want results like Compact Power?
Industry
Heavy equipment rental in 900+ Home Depot locations
Year and type of work
2013 to 2017 · Marketing work
Challenge
A new link from HomeDepot.com raised traffic 11x, but the site wasn’t capturing those visitors and the blog got fewer than 200 visits a month.
Results
Blog traffic up 1,600% with $0 in monthly ad spend.
What we used
Blogging and Pinterest syndication
1,600%more blog traffic
318%more blog leads a month
3xvisit-to-contact conversion
$0monthly ad spend
About Compact Power
Compact Power Equipment Rental rents heavy equipment in over 900 Home Depot locations in the US and Canada.
What we did
- Built gated owner’s manuals and spec sheets to capture Home Depot referral traffic, split into contractors and DIYers.
- Wrote visual landscaping posts for their DIY buyers, about three images each.
- Syndicated every post on Pinterest at the times that spread best.
- Kept a consistent schedule for more than a year.
What changed
Pinterest grew to 51.4% of blog traffic and the blog averaged over 5,800 visits a month. About 25,000 people a day saw their content on Pinterest, and Pinterest drove 30% of site traffic in December 2013.
From the project
