Case studies / B2B SaaS, partner management

LinkedIn groups that made social the #1 lead source

Industry

Partner relationship management software

Year and type of work

2017 · Marketing work

Challenge

Posting on Facebook, Twitter and LinkedIn pages produced little traffic and few leads.

Results

Social became their #1 lead source and conversions rose 4x.

What we used

LinkedIn group strategy

4xconversion rate
4xleads from social
1,740%more social traffic
36%more blog traffic

About LogicBay

LogicBay makes partner relationship management software that helps manufacturers scale their sales channels.

What we did

  • Tested posts across every relevant industry LinkedIn group.
  • Kept the four best groups after two weeks.
  • Posted and engaged in those groups daily.

What changed

Daily posts in the four best groups kept the conversation going and brought steady traffic back to the site.

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