Want results like UNCW Swim & Dive?
Industry
University athletics
Year and type of work
2013 · Marketing work
Challenge
In May 2013 a university report recommended cutting the swimming and diving teams. Only the Chancellor could reinstate them.
Results
The Chancellor reinstated the men’s and women’s teams.
What we used
Social media campaign
15,000+petition signatures in 5 days
12,000joined the Facebook group in 3 days
117athletes kept on the roster
About UNCW Swim & Dive
The men’s and women’s swimming and diving teams at the University of North Carolina Wilmington.
What we did
- Launched the Save UNCW Swim and Dive Facebook group.
- Ran the petition presented to the Chancellor.
- Spread the campaign through social media and inbound promotion.
What changed
Swim teams at 50+ universities spoke up, and the program was saved.
In the press
- Swimming World: University of North Carolina Wilmington saves swim and dive program
- Swimming World: Social media’s role in saving UNC-Wilmington swim and dive