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Compact Power Equipment Rental Case Study

Compact_Power-273339-edited

Success Story

Everyday channels to reach everyday buyers

Compact Power Equipment Rental saw 3X more conversions from their blog while using inbound marketing to attract visits and convert leads.

1,600%

increase in blog traffic

130%

increase in monthly lead capture on the website

3X

more visit-to-contact conversions on the blog

Their Story

Equipping the masses

Compact Power Equipment Rental provides heavy equipment rental in over 900 Home Depot locations across the United States and Canada.


Their Goal

Using missed opportunities

The company wanted to grow their blog and use it to attract visitors and convert leads. At the start, blog traffic was less than 200 hits per month.

Their Solution

Pin-by-Compact-Power-Equipment-Rental-on-Porch-Patio-Diy-PinterestFinding the best channel

The strategy for Compact Power’s blog growth relied on the production of high-quality, visual blog posts that focused on relevant landscaping topics. Blog posts had an average of 3 images each and included authentic written content geared towards the reader, not the search engines. Hüify used the Compact Power Pinterest account to syndicate content with the goal of reaching the company’s DIY-spirited buyer personas. Content was pinned during strategic times of the day and week for maximum virality and exposure.

Products used

Pinterest
Landing Pages

Goals

Growing Reach
Building Awareness

Their Success

Quality content pays off

CPER-and-The-Home-DepotIn the last month of 2013, over a quarter of Compact Power’s traffic came from Pinterest alone. Over a year of consistent blogging and syndication has yielded substantial results:

  • 25,000 is the daily average number of people who see the company’s content on Pinterest

  • 30% of traffic to the CPER website came from Pinterest in December 2013

  • 17,000 baseline number of visits from Pinterest each month before pinning

  • $0 spent in monthly advertising

  • 318% increase in monthly lead captures on blog

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