Inbound marketing is focused on attracting potential customers to your website, so that they might become sales leads and ultimately paying customers. The four stages of inbound are attract, convert, close and delight.
All successful inbound marketing begins with a deep understanding of your potential customers. Identifying your buyer personas (semi-fictional representations of your ideal customers) is vital to targeting your inbound strategy.
These are the key inbound marketing tools we use to attract potential customers to your website:Website optimization
So you've attracted a new visitor your website, by that sweet combination of remarkable content posted at an optimized site. The next step is to convert that visitor into a lead, and that happens when you collect their contact details through a form.
A call-to-action (CTA) is inbound speak for a button that entices a visitor to click through to a landing page. CTAs promote offers on your site, such as exclusive downloadable content, or a live webinar.
The landing page is where the magic happens. Visitors enter their contact details in a form to access the content, thus becoming a lead you can track all the way to a sale.
Want to talk about an inbound marketing plan for your business? Click here to schedule a consultation with Hüify's Head of Inbound Marketing Strategy today.