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Landing pages are a significant component of the inbound methodology. For one, it can determine the quality of leads that a company generates. Landing pages contain multiple design elements to convert visitors into leads. Here, a few members of Team Hüify give a look at their favorites.
Wistia
Really minimal, no distractions. This one will work best for more qualified leads as there isn’t a ton of information on the page. They’ve gotten here because they know what they need to know, and now they have just one path––to convert.
This landing page embodies a minimalist design that won’t overwhelm visitors. Instead, it features a short form for visitors to submit information. This page also does a great job in keeping visitors on this page to submit the form. What little “distractions” there are come in the form of a small Q&A field that quells the concerns a visitor may have.
Logopony
"It provides all of the necessary information someone needs to start. Beautiful, simple, and minimal. No fluff.”
Like Wistia, Logopony also goes for a minimalist design. What does it take to create a logo? For Logopony, its short form indicates that only a company name and slogan are needed! For a visitor, any information beyond that might seem invasive. Logopony can have visitors creating their new logos before proceeding to learn more information about them or their business.
The rest of the page is armed with only the essentials. Scrolling down, you can learn about the value proposition, a package of products Logopony offers, customer reviews, pricing, and frequently asked questions. Keeping visitors on a single page is an effective way to put all the information they may need in front of them, while reducing confusion on services, pricing, and policies.
SEE ALSO: WEB-DESIGN ATROCITIES 101
Uber
You’re probably noticing a trend by now: we love minimalism. However, this Uber landing page for drivers offers a different perspective. Instead of pitching a product or service, we see a page for potential hires. A clear message, simple value propositions, and easy form help convert visitors into potential hires seamlessly. However, Uber relies heavily on its brand recognition, so if a visitor has never heard of them, there may be a little confusion as to how Uber works.
SEE MORE: GROWTH DRIVEN DESIGN DELIVERS FOR CLIENTS AND AGENCIES
Lyft
Lyft has a more funky color scheme than Uber, but it surpasses the latter with a clearer sense of how to appeal to drivers. It leads off with a claim of how much drivers could potentially earn. It also features a form that only requires a cell phone number to get visitors started with becoming a member of its community.
Left details how driving for the company works in a way that Uber doesn’t. Rather than relying on preconceived notions, Lyft takes the space to provide copy, slideshows, and FAQs to explain what the company does. Uber may have been an innovator, but Lyft provides a more extensive look at what it can offer drivers. It even features a calculator on potential earnings based on projected hours driven and location.
