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Inbound Marketing Best Practices

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inbound1-1-735161-editedIn recent history inbound marketing was seen as simply a way to find leads online. It allowed salespeople and marketers to automate much of their sales funnel, while still seeing impressive results. Nowadays, though, inbound marketing is viewed as essential to one’s online presence. If you’re still relying on outdated outbound marketing practices, your company is soon going to fall far behind the competition. Fortunately, we are here to present inbound marketing best practices that are fairly straightforward.

Create Quality Content

Easy enough, right? However, creating content that is both original and of high quality is the most important element of any inbound marketing campaign. The right content doesn’t just engage readers; although it should; it also helps to humanize your company. This is one of the reasons blogs have become so hugely important.

Don’t forget that quality content means incorporating SEO too. While the days of keyword stuffing are of old, you still want to make sure search engines understand exactly what you’re talking about. Learn to write in a way that attracts people and search engines and your inbound marketing campaign is sure to be a success.

Lastly, quality content is inexpensive, especially when you consider what it can do. With platforms like WordPress and a multitude of social media sites out there, as long as you can write well, this one business necessity that will only cost your time.

Get Rid of What Isn’t Working

A lot of people have trouble leaving the past where it belongs. This is often very true where marketing efforts are concerned. People often make the switch to inbound marketing, but can’t fully let go of what they’ve done for so long.

Outbound marketing is largely dead. Unless your market is made up of customers avoid the Internet, you should probably stop wasting money on cold-calling and direct mail

Powerful CTAs

Calls to action are an essential method inbound marketers use to change leads into customers. Your site should have many of them. If you have a landing page, place calls to action throughout it. Every page on your site should have at least one CTA.

If you take the time to craft CTAs well, this won’t come across as over-the-top or unnecessary. The more CTAs you place on your site, the more opportunities you’re giving your visitors to boost your revenue.

Create Funnel Campaigns

Just because inbound marketing allows you to automate much of what you do, doesn’t mean that you should treat every visitor like they’re all the same. This would be a huge mistake that will end up costing you opportunities.

Instead, you want to craft a funnel campaign that will nurture each and every lead after taking their unique characteristics into consideration.

Targeting prospective customers as individuals and knowing where they are relative to the final sale is one of the major ways inbound marketing will help you capture more of the people who come to your site.

Track and Analyze

Although inbound marketing has proven itself to be a big revenue-generator time and time again, it’s nearly impossible to come up with an exact number for its ROI. Every company is different in terms of investing behavior and profit margins.

This reality alone is no reason for you not to track and analyze your own data. Inbound marketing works best when it is constantly iterated based on what you've learned. Fortunately, all kinds of platforms exist these days that will help you make sense of your inbound marketing results.

Best practices for inbound marketing aren’t extremely difficult to implement, given what they can produce. Use this information, starting now, and your company will exert a more positive presence online.

Highest Customer Reviewed HubSpot Partner What is inbound marketing? How do I use the inbound marketing methodology for my business? Click here to find out.

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