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Inbound marketing is no longer an option these days. Either your company starts leveraging this approach to secure more business or its online presence goes the way of the dinosaurs. The good news is that, in many ways, inbound marketing is much easier to master than the outbound marketing we used to rely on.
One of the main reasons for this is all the tools available to you. For even better results from inbound marketing, we recommend the following.
Feedly
Content marketing is at the heart of the inbound approach. All your hard work will be for naught if your visitors show up to a mess of meaningless words. Unfortunately, many content writers eventually see their intellectual well dry up. Instead of crafting a masterpiece, they simply stare at a blank screen hoping inspiration will eventually show up.
Don’t let this become a constant problem. With Feedly, you’ll get plenty of great ideas every day. Countless writers rely on this RSS reader to ensure they don’t idle away the hours or write a whole bunch of nothing for lack of ideas.
BufferApp
Social media is also very important to inbound marketing. In fact, it’s fair to say that you must have a social component for your inbound marketing campaign to work in the digital age.
Q4: What sort of events, situations and stories lend themselves well to video sharing? #bufferchat pic.twitter.com/QDy4qN2jU5
— Buffer (@buffer) May 13, 2015
If your market is especially social, you may quickly find yourself becoming overwhelmed though. Updating your site with new content can already be difficult, but now you need to constantly send out tweets and Facebook messages too!.
Get things organized with BufferApp. The software will allow you to easily schedule when your messages will be published. Load them up when it’s convenient and then go on with your life. It also offers a fair amount of analytics as well.
Oktopost
Oktopost has also been a very popular social media tool. It’s extremely intuitive, yet doesn’t lack for features. Whether you’re handling social media for a Fortune 500 company or your own private business,Oktopost will help extend your reach on social platforms.Evernote
Evernote is an extremely popular platform that can be used for all kinds of purposes. However, when it comes to content creation this platform, likeFeedly, is a great way to ensure you’re never long without an idea. This software works essentially like a digital notepad. Aside from using it to remember contact information and other important details,Evernote is great for putting ideas to “paper” so they don’t escape your grasp.
We've learned users want 3 things: a basic level, a lower-priced tier, and unlimited uploads. Today, you get it all. http://t.co/LaDrIFICqR
— evernote (@evernote) April 29, 2015
Google Analytics
Obviously, if you want to know more about your market (hint: you do), GoogleAnalytics is a great place to start. Used by millions all over the world, it also helps that it’s made by the number one search engine too. Its effectiveness may be unrivaled, but it’s also extremely user-friendly too.Piwik
However, if you want a second opinion whereanalytics are concerned, givePiwik a try. This open source software will provide you with all kinds of options for analyzing whom you’re attracting and how you’re engaging them.Hubspot
HubSpot may be an inbound marketer’s best friend. Not only does it have some great software for helping withanalytics and an agency partnership program that could take your business to the next level, it’s also just a tremendous site for learning about online marketing. Whether you need help withSEO, blogging, content creation, lead management, calls to action, landing pages, social media, email, marketing automation,CRM integration or reporting, HubSpot should be the first place you go to.Don’t take on inbound marketing all by yourself. These great tools will allow you to do so much more with your marketing efforts.
