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Inbound marketing is the best approach for finding, nurturing and converting leads online. To make it work hardest, however, we need to leverage the best tools out there. Here are some really great options you should be using in 2015.LeadPages
Effective landing pages are vital with inbound. With a landing page, you essentially place your entire sales funnel on this one page and can see big returns with little overhead.
When it comes to creating landing pages, LeadPages has a great reputation. Their solution is intuitive and user-friendly, and gets the job done. On top of all this, LeadPages is affordable and comes with a ton of support from other users and the company itself.
Raven Tools
Raven Tools offers comprehensive software, with just about everything you need for your inbound marketing campaign. The reporting functions are vital for keeping on top of your market, but you’ll also love the massive amount of SEO research tools available too.
One of the best things about paying for Raven Tools is that you’re always going to be getting more back from your investment. The company insists on constantly updating their platform with new features. Try the 30-day trial for further confirmation you’ll love this product.
Mention
Social media has opened up a whole new world in terms of reporting and analytics. It used to be that you’d mainly monitor those who came to your site and find the keyword they used to get there.
These days social media monitoring tools can help you capitalize on those opportunities out there. Mention is a tool that makes this incredibly easy. It will provide you with real-time alerts whenever someone mentions your company’s name (or any other words you want to look out for) on social media.
Mention is also a great tool for helping companies keep an eye on their competition.
Sidekick
While we’ve talked a lot about social media, anyone who’s been doing inbound marketing for a while knows that it’s also important you take advantage of email as well. This is where Sidekick comes in handy.
Sidekick makes it possible to see who actually opens your emails. It can even tell you how many times they did so. It will also allow you to schedule future emails as well, so you can automate much of your sales funnel where nurturing leads is concerned.
With Sidekick, you can also learn all kinds of important information about your prospects, like their Twitter account, professional history and helpful data about their employer.
HubSpot
Just about anything from HubSpot is worth pursuing. Sidekick is actually a HubSpot product, but there are about two dozen more that cover everything from marketing automation to blogging to CRM and much more. Basically, if it has anything to do with inbound marketing, HubSpot makes it and makes it well.
For close to 10 years now, HubSpot has been dominating the inbound marketing industry with a mix of free information and affordable software. Rest assured that any platform they create is most likely going to be worth the investment.
While inbound marketing doesn’t demand as much as outbound marketing methods used to, that doesn’t mean you should handle your campaign without any help. These platforms are perfect for getting better results with less work. 
