Short Tail Keyword phrases are the most commonly pursued because they are easy to come up with for each business. Let's say that you are incharge of your SaaS Inbound Maketing. Your company creates time tracking and optimization software that specializes in the "new age" manufacturing industry. Task at hand––keywords.
Most likely your first keyword list will look like this:
The problem with this list of short tail seo keywords is you are completing online with every other time tracking tool, time sheet provider, productivity optimization blog, and HR specialists when talking about hourly compensation. The broader your keywords are, the broader your competition will become and the (exponential) more resources it will take to become relevant in organic search.
However, let's say you came up with a new Long Tail keywords list:
Although there will be fewer searches that you are competing for from this list compared to the previous list, the traffic will be significantly more targeted. The visitors that are searching for these long tail keyword phrases are more qualified inbound leads because they know exactly what they are looking for and you offer the solutions.
The graphic below further discusses the hidden value of long tail SEO.
Remember these important tips:
- Add content on a consistent schedule
- Use a variety of long tail keywords
- Spread the word through social, email, and other channels