What It Means To Be A Innovative Team In Content Marketing

The world of content marketing is large, fruitful, and relatively new. If I’m being totally honest (and I am): this youthfulness is a blessing and a curse.

We’re lucky to have gotten into this industry early and successfully. However, because this marketing world is so young there is no blueprint to success, no map to high ground, no recipe for success… this keeps our team on their feet.  

We pioneer new ways to further our clients brands and reputation on a daily basis. We have to –– because we’re damn good at it, and it’s what keeps us ahead of the curve.

Read more: An Inbound Marketing Success Story You’ll Never Believe

So, what does it mean to be a innovative team in this crazy, new, inbound marketing world? Let me explain:

We’re marketing in an age of social media, so the needs of our audience is where we start. We strive to build credibility, trust, and rapport early in the buying cycle. Not later.

We never, ever, ever ignore keywords. The research can be confusing and time consuming, but just as sure as death and taxes, the proper keywords will drive amazing results for ourselves and our clients.

We never talk at our customers, we focus on listening to them. We make it a point to understand our audience before we speak. Make no mistake –– this is a process, and we perfect it every day. When we gain the perspective of standing in our customers shoes we can then develop the content that is sure to delight and inform them.

If we’re not listening, we’re not doing our jobs.

We’re always 10 steps ahead because we’re learning from the 10 behind. It’s what keeps us young, it’s what keeps a agile, it’s what keeps us one of the top inbound agencies in the world.