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What it Means to Humanize Your Business Through Inbound Marketing

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We get the question all the time: "Hüify? What does that mean?” Our team loves this question because it inspires a conversation that ultimately allows us to explain the complex world of Inbound Marketing (a world we are extremely passionate about) in the simplest of terms. Our name is derived from two words: 'Human' and 'Personify'. The secret to our company name lies in what we do for our clients everyday –– truth be told, it's no secret.

Hüify isn't just our name; it's an action. Simply defined: Hüify is the action of humanizing a brand. This definition is something we hold very near and dear to our hearts. Seriously––it’s even on our stationary. 

We get the question all the time: "Hüify? What does that mean?”. Our team loves this question because it inspires a conversation that ultimately allows us to explain the complex world of Inbound Marketing (a world we are extremely passionate about) in the simplest of terms.

Ok, so by this point you probably get that we are pretty crazy about our name; but not without cause.

The World Wide Web is an endless sea of information. Text, definitions, images, videos, ads, social networking, e-commerce… the list goes on and on. All of this information is all easily uploaded, stored, and indexed by computers all over the world.

Here’s the thing: the Web isn’t for computers. It’s for humans; and humans like other humans. This simple idea is why we strive, day in and day out, to humanize our clients brands both online and off through the Inbound Marketing Methodogy.  

So what does it mean to Humanize your business and your brand?

Put people behind your brand.

First and foremost, it’s key to put people behind your brand, and let your companies culture shine through. Remember to make your brand's tone approachable. It’s possible to be a professional industry thought leader while maintaining a fun, open tone.

Always remeber to speak your audience's launguage.

Ditch the corporate jargon and the fluffed-up language. The better you are at learning and speaking your consumers' language, the more "human" you will apear to them. 

Focus on offering resources, not making a sale.

Offering valuable and worth while resources to potential customers not only helps them, it gains their trust. The goal should be to earn the trust of your consumers and their community. The sales will come along with this trust. 

Apologize and say "Thank You".

The thing about being human is that humans are not perfect. Mistakes can and will happen and should be viewed as a learning experience rather than a setback. If you have dropped the ball somehow, come forward with an apology and a potential solution. Consumers will appreciate you addressing the solution head on, as opposed to them coming to you with complaints. 

Be available.

Finally, be available. You can’t humanize your brand without real life people being able to pull it off. For example, if someone at your business posts regularly to your social media platforms, he or she should also be available to respond to all fan/follower comments, questions, reviews, etc. Too often there are businesses that simply schedule out their social posts for the month, ignoring the importance of frequent engagement. 

Humanizing your brand is no small job, and doing it properly takes constant maintence. However, we see time and time again that the reward is well worth the investment. 

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