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Homepage Design to Increase Website Traffic

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Homepage Design to Increase Website TrafficThe homepage of your website is the most important page you have, even more so than the page where sales are generated. Your homepage makes the first impression on a visitor and it’s also where you direct them to other areas of your site.

It makes sense, then, that your homepage’s design is essential for increasing website traffic. Here are some simple, yet effective ways for doing so.

Content Needs to Be Perfect

This can’t be stressed enough. Without good content, your site is doomed to fail. If you can’t write quality content, find someone who can. No matter how great your site looks, if the words don’t flow and efficiently convey the message you want to get across, then people are going to go elsewhere. There’s just no two ways about it.

Get Your Free Inbound Marketing Assessment Headlines are especially important. Whether it’s at the top of your homepage or in blog posts, headlines are content’s first impression. Take time to craft yours well and the rest should come easily.

Multimedia Is Important

In the past, the saying, “content is king” has almost always referred to words and nothing more. That has completely changed in the last couple of years, thanks in large part to YouTube. Google, which owns YouTube, obviously has a lot of reason for rewarding homepages that post videos. However, as you’d expect, other search engines have followed suit. Like with content, though, any videos on your homepage need to be high quality.

 

 

Pictures are hugely important as well. They’re worth 1,000 words, as people say, so take time in selecting the best options. Long before a visitor ever reads your words, they’ll see the images on your site.

Keep It Simple

Before you get started plastering your homepage with graphics and thousands of words, though, make sure efficiency is a priority. Your visitors have countless websites they can go to for what they need. If your well-intentioned efforts are making their lives difficult, they’ll go to a competitor’s site that is clean and simple.

This is where navigation deserves some attention. If the visitor is ready to buy right away, will they know where to go? Do you have contact information available or a map to your office if they want to reach out to you? Again, the harder your homepage makes it for visitors to find what they need, the more likely they’ll be to take their business somewhere else. 

 

 

Load Times

If your homepage is designed cleanly, loading it up shouldn’t take too long. It’s worth checking that this is the case just to be sure. Studies have shown that if a visitor needs to wait three to four seconds for a page to come up, well, they won’t. Don’t let a beautiful homepage suffer because you’re testing the patience of your market. Make sure load times aren’t an issue.

Mobile Friendly

Your visitors also won’t tolerate homepages that don’t work on their mobile devices. Just about everyone has a smartphone these days and a large number own a tablet as well. These devices don’t present the Internet like their larger predecessors did. Fortunately, making your site mobile friendly doesn’t have to be a chore. It’s become so vital that there are a number of developers out there that can help you add this feature.

Make It Everyone’s Job

Finally, the design of your homepage isn’t your developer’s job. It should be something that everyone with a hand in your online presence has a role in. If multiple people affect its development, but aren’t communicating with one another, all your hard work will be for nothing.

Don’t let a subpar homepage hurt your chances for higher returns. Instead, utilize the above tips for building a better webpage where it counts the most.Get a free inbound marketing plan from Hüify.

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