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By now, just about everyone knows that inbound marketing is a great way to leverage your efforts for attracting leads and turning them into customers. That being said, this doesn’t mean that every company out there is seeing the results they want from inbound strategies.
If this includes you, the following information will show you some helpful tricks for increasing your bottom line with inbound marketing. Even if you’ve been satisfied with your results thus far, it’s still worth checking out as you could be leaving money on the table.
Always Focus on the Customer
A lot of companies aren’t getting the results they want from inbound marketing because they still have a mindset that belongs in yesteryear. That is, they are still thinking on marketing first and then customers.
This really doesn’t work anymore. Think about television, for example. Nowadays, if people don’t want to watch commercials, their DVR saves the day.
Your inbound marketing must be as customer-centric as possible. This means advertising to them when it’s convenient (e.g. when they decide to visit your blog) and actually solving a problem they currently have.
Get Social
Everyone knows social media opens all kinds of new doors, yet so few companies are truly taking advantage of what this means. A lot of businesses don’t even have social media accounts and only a small percentage of those that do actually use them regularly.
12 Ways to Use Live Streaming (Meerkat or Periscope) in Your Next Inbound Campaign http://t.co/5cLZIg4wDV pic.twitter.com/KzL5ATEPkT
— Josh Harcus ♖ (@JoshHarcus) June 7, 2015
Whatever it is your company does, find a way to post messages on social media every day. This is such a good way to boost your SEO results and it can also help drive traffic to your site.
If nothing else, share links about current events related to your industry and add some commentary. There’s just no excuse for not using social media.
Use Factbrowser
Inbound marketing is all about giving customers information they can actually use, right? You’re going to need facts on your side to do this. While your personal thoughts on certain matters will no doubt be welcomed, having raw data is important too.
For this, Factbrowser will be your best friend. You can search for just about any stat under the planet and get the source it was drawn from as well. This is an awesome content creation tool no company using inbound marketing techniques should be without.
CreativeCommons
Another element every post needs is a good image or two. Unfortunately, most companies don’t have the resources to pay a photographer to create their perfect picture. This drives many of them to use a stock photography service; this is not ideal because not only does it cost a fair amount, but stock photos tend to be laughable.
Thank goodness for CreativeCommons. They’re a free service where you can find just about any type of photo you want and take it, so long as you give credit to the artist. Google loves images too, remember, so there’s no good reason to not start using CreativeCommons to spice up every article.
Case Studies
Not enough companies make use of case studies. If you or someone in your company can’t make one, it’s typically very cheap to hire someone to create on your behalf. Then, you can use the case study as part of your sales funnel.
Case studies are informal and easy to read, yet packed full of information. The narrative they weave makes them instantly relatable for your customers too.
Make sure you take advantage of the above advice. Inbound marketing is too potent for a company like yours not to be getting the potential results you deserve.
