Acquisition vs Retention: The Importance of Customer Lifetime Value
What is more important, the acquisition of new clients, or the retention of existing ones? It's a classic sales and marketing question and one that...
What is more important, the acquisition of new clients, or the retention of existing ones? It's a classic sales and marketing question and one that...
Meetings waste a lot of time. Let's face it, just because you're at work for 40 hours a week, doesn't mean you're productive for 40 hours a week, and...
They say you never really have a firm grasp of something until you teach it to someone else. For resumes, it works a little differently. I’ve found...
A person has morals and values that they live by. These morals and values help them to make decisions and prioritize what means the most to them. The...
“What’s on your mind, _______?” This question that greets over a billion daily Facebook users at the top of their news feed would lead you to believe...
I grew up in the 1990s, which means I remember dial-up internet and the accompanying drama that centered around the phone because of it. Since...
Every word counts when it comes to business communication. Whether it's verbal or written communication, you can easily lose the core idea of your...
Blogging is one of the greatest inbound marketing tools that a business can use to engage and provide helpful content to educate their audience....
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In the world of social media and inbound marketing, it’s become common knowledge for any marketer that posts with images perform exponentially better...
I recently got pulled into a conversation with an industry leading strategist pitching that my agency should stop selling services and start selling...
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